1. THINK LIKE A CUSTOMER When you build your initial list of keywords, determine your target audience and put yourself in a customer's shoes. Ask yourself:' What would I type into Google if I wanted to find one of these goods or services? You may also consult others, such as friends, family members, or even current clients, to get their opinions on the words they will use while looking for your goods and services. 2. STUDY THE COMPETITION To see what keywords they are targeting, make a list of your main competitors and go to their websites. To help define the keywords they are targeting, read the content and display the meta tags. Looking at the keywords of your opponent will not only allow you to see what you may miss but also help expand your list of ideas. 3. UNDERSTAND THE LONG TAIL KEYWORD Long-tail keywords are a mixture of three words or phrases or more. Although long-tail keywords appear to have lower search volumes, more specific traffic is usually attracted, less comp...