The advantages of email marketing for small businesses are not always apparent. Thousands of companies and associations use email marketing to advertise their goods and raise sales. We want to help you get started with email if you're on the fence about it or feel confused by it. Here are five reasons why small companies should use email marketing. 1. Reaching The Right Audience One of the most significant advantages of email marketing for small businesses is the ability to reach your target audience no matter where they are. People are more conditioned than ever to ignore billboards, recycle printed promotional materials, and skip commercials. Email is a different story. According to studies, people spend 30% of their time at work and 50% of their time working from home checking email. That is a significant amount of time spent in the inbox! Email marketing software can assist you in ensuring that your email reaches and is opened by the intended recipients. This is not to say yo