DIGITALAPSS

The advantages of email marketing for small businesses are not always apparent. Thousands of companies and associations use email marketing to advertise their goods and raise sales. We want to help you get started with email if you're on the fence about it or feel confused by it. Here are five reasons why small companies should use email marketing. 1. Reaching The Right Audience One of the most significant advantages of email marketing for small businesses is the ability to reach your target audience no matter where they are. People are more conditioned than ever to ignore billboards, recycle printed promotional materials, and skip commercials. Email is a different story. According to studies, people spend 30% of their time at work and 50% of their time working from home checking email. That is a significant amount of time spent in the inbox! Email marketing software can assist you in ensuring that your email reaches and is opened by the intended recipients. This is not to say yo...

Creating a website is one of the most critical steps toward small business success in today's world. It's a prerequisite for establishing an online presence and expanding your business. When people visit your website, you have the opportunity to learn more about them and potentially convert them into an advocate, partner, or client. It's a victory if any of these things happen. Now, how do you get visitors to your website? Using Digitalapss’s all-in-one marketing platform, you can seamlessly promote your website across all your marketing channels. Try these 5 approaches to drive site traffic. 1. Optimize your website for organic search When someone types a word or sentence into a search engine to find a website, several business relationships are created. That's what we call organic search at work. It's easier to attract more visitors if you know what search terms people are currently using to find your website. These terms might be specific to you, such as a brand...

 Email is alive and here to stay for long, with nearly 122,500,453,020 emails sent per hour in India. Though marketers around the world adopt advanced email personalization, India leaves no stone unturned to win the email game. A decade back, things were different when internet penetration was poor and e-commerce wasn't so fierce. Over the years, though, things have changed dramatically. First of all, in India, the sending frequency seems to be very high. At least one email a week is sent by about 59 percent of email marketers and 29 percent of marketers send an email daily. More than 50,000 emails are sent out daily by 30 percent of marketers. Secondly, email is welcomed as a special program by most email marketers , deployed for new signups or registrations. Discount coupons remain limited to 20% of advertisers who want to do so as a policy. According to the AIMIA 2014 Loyalty Report, 45% of Indian consumers replied to 'Email deals' when asked about the behaviors that con...

Email blast campaigns enable marketers to reach hundreds or even thousands of people in one go.  Unfortunately, some associate the term with irrelevant and unwelcome emails. For many, “blasting” emails to your list is an outdated and unethical practice, no different from the spray-and-pray method found in spam folders everywhere.  That’s why sending the exact same email to an entire list, with zero personalization, has little to no place in email marketing today.  With the right approach and an effective email blast service, it’s entirely possible to send an email blast campaign that’s relevant, welcome, and engaging.  Why should you send email blasts? Emailing every single one of your customers and subscribers individually is impractical for scaling businesses. As soon as you have more than a handful of people on your email list, regular one-to-one communication becomes impossible. That said, even though your customers understand that email blasts are sent to large ...