Many people think the use of text messages is old-fashioned. And for that reason, there are a lot of marketers who ignore or do not even consider using this technology in the first place. SMS is very much alive and well, though, and it provides you with a unique opportunity to meet your customers in a position they don't expect, generating a great sense of novelty that can contribute to better interaction. There are also plenty of reasons to include text messages in your overall marketing plan, such as: 1. It’s real-time Once delivered, the SMS is opened almost systematically. The statistics speak: the SMS channel guarantees open rates above 98%. And of this 98 percent, within three minutes of delivery 90 percent occurs. These statistics show SMS as a tool for real-time marketing. It's no surprise that the preferred customer care methods for customers include support via SMS. There are several ways to manage customer relationships using SMS-to seek feedback, receive support, ...