1. THINK LIKE A CUSTOMER
When you build your initial list of keywords, determine your target audience and put yourself in a customer's shoes. Ask yourself:' What would I type into Google if I wanted to find one of these goods or services? You may also consult others, such as friends, family members, or even current clients, to get their opinions on the words they will use while looking for your goods and services.
2. STUDY THE COMPETITION
To see what keywords they are targeting, make a list of your main competitors and go to their websites. To help define the keywords they are targeting, read the content and display the meta tags. Looking at the keywords of your opponent will not only allow you to see what you may miss but also help expand your list of ideas.
3. UNDERSTAND THE LONG TAIL KEYWORD
Long-tail keywords are a mixture of three words or phrases or more. Although long-tail keywords appear to have lower search volumes, more specific traffic is usually attracted, less competitive, and easier to rank well on. Choose keywords for long tails that help specify the product or service.
Understand the long tail keyword as it accounts for 70% of searches.
4. USE KEYWORD RESEARCH TOOLS
You can use their keyword tool to study your prospective target keywords if you are using Google Ads. You will collect data on keyword volume and patterns, keyword competition, related keywords, and more with these tools and others like SEMRUSH and Raventools.
5. ANALYZE THE RESULTS
Don't forget to track them and evaluate the findings after selecting your keywords. Trending keywords or phrases also exist, along with new keywords that your rivals might be using.
Do not hesitate, whenever possible, to use your keywords! Embed your keywords into blog updates, posts from social media, metatags, and content from your website. The more keywords you use inside your content, the easier it will be for you to be identified by your target audience.
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