E-Commerce Website Design Trends to Look Out For in 2021

The 2021 e-commerce web design trends are here!

When it comes to design, we keep a close eye on the latest trends. We created this e-commerce design trends blog after conducting extensive research. There's a lot to look forward to in 2021, from bright colors to vaporwave aesthetics.

We hope that these trends will help you stay ahead of the game and encourage you to create highly functional and user-friendly e-commerce websites.

12 e-Commerce Design Trends, Standards, and Predictions for 2021

1. Striking Colors and Attractive Typography

Colors and typography are two of the most persuasive features of a web design. Because of their complex neuro-associations, they have psychological impacts on customers. This year, bold, vivid, and eye-catching colors will be used more frequently. Things will be kept as simple as possible in terms of design. But subtle and cool colors will be used in order to make users stay on the e-commerce website.

2. Taking a Mobile-First Approach

We are living in the mobile technology age. According to OuterBox, 79% of smartphone users have made an online purchase using their phones. Furthermore, search engines would favor websites that are mobile-friendly in terms of ranking. So, an increasing amount of importance will be given to creating e-commerce websites and mobile apps that adapt to various screen sizes in 2021.

3. Creating an Interactive Shopping Experience

Despite the fact that many people choose to shop online, some people do prefer to connect with products before making a purchase. In order to get the in-store experience, 49% of Millennial and Gen Z customers went to a physical store. This problem can be addressed by incorporating shopping experiences such as interactive signage, augmented reality, and smart mirrors.

In 2021, one of the top e-commerce trends will be interactive shopping experiences, since it is a surefire way for retailers to engage consumers during the purchasing decision-making process.

4. Dedicated Landing Pages for Products

In 2021, landing pages will be another e-commerce design pattern to watch. E-commerce landing pages serve as digital storefronts, capturing the attention of visitors and kicking off their shopping experience. Between customers having plenty of choices and raising the costs of digital advertisements, e-commerce landing pages are one of the best ways to reach customers and satisfy their shopping needs.

5. Storytelling Approach via Product Pages

Stories are an excellent way to encourage people to purchase a product. You can change the focus of your content from selling to solving shopper problems by using stories. Storytelling will greatly improve the engagement of your material. Many e-commerce websites will start using this strategy in 2021 and the years ahead to make their brand stand out.

6. Multidirectional/Asymmetric Layouts

One of the most critical aspects of your e-commerce website is the product gallery. It provides visitors with information that can influence their purchasing decision. A standard gallery is satisfactory, but there are changes that can be made. Many brands will be playing with multi-product galleries with grids in 2021. This e-commerce design trend has come at the perfect time as it addresses interactive shopping experiences and mobile-first design.

7. Adding Vaporwave Aesthetics

Clippy, the adorable Microsoft assistant, is remembered fondly by everyone. We experience strong feelings of nostalgia when we recall certain design elements. Similarly, the effect of Vaporwave (the imagery, musical styles, and consumer culture of the 1980s and 1990s) will be seen in e-commerce graphic design trends in 2021. It comprises characteristics such as psychedelic typography, neon pastel color schemes, and gradient color blending from the 80s and 90s. If you feel the style to be bold, you can just pick a few elements and customize them to suit your e-commerce brand.

8. Clever Navigation with Page Transitions

Animated transitions are another name for page transitions. It is used to give websites a good browsing experience. Page transitions will reach their peak in 2021. Even though it's an optional feature, it's a fantastic way to boost the user experience. This will be seen by online shoppers, who will appreciate them. More time is spent on your website as a result of this. If this is employed correctly, it will liven up the website and help with navigation as well.

9. Micro animations

Micro animations are short animations that can be used to visually illustrate several topics without using words. It will also make tasks like drag-and-drop easier and notify users when they have completed a task correctly. This will be one of the most important e-commerce design trends in 2021, as many people will be looking for new ways to improve and enrich their user interfaces, and micro animations will help them do so. More importantly, through micro animations, you can enhance your brand experience and give more character to your design.

10. Neutral/Pastel Colors to add that warmth

Bold colors are often used to make a website stand out. Bold colors, on the other hand, aren't the only ones that can make a point. In 2021, the use of less dominant colors like Pastel will become more common in e-commerce web design (never bold and will look easy on the eyes). This tone will give your website light and playful feel. Keep note that implementing pastel colors can be quite hard, if it’s not done right your website will look washed out. So, you can hire a web designer to get the right balance of colors and tones.

11. Original Photographs with Graphic Touches

Virtual reality (VR), augmented reality (AR), and 3D modeling technologies can be used more this year to help consumers better understand the products they want to buy. These advanced technologies depend heavily on high-resolution images. In 2021, you will put this into practice by adding authentic images (custom photography) with a graphical touch to your e-commerce shop. Also, try to minimize the usage of stock images as much as possible.

12. AI and Chatbots for personalization

The e-commerce industry has been transformed by AI. It has an effect on almost every aspect of e-commerce, including branding, payments, security, logistics, purchasing, inventory management, and fulfillment. As AI and chatbot technology enhance the user interface and management power, we may anticipate a significant increase in their use in 2021.

Wait a minute! That is not all of the ideas we have gathered. More trending inspiration and ideas can be found on our Pinterest Board, which has a large number of images/videos. To learn more about the patterns we discussed above, visit the Pinterest board linked below.

Final Words

It's always interesting to watch how e-commerce web design patterns develop. Quick, clean, and eye-catching are three words that come to mind when describing the e-commerce trends of 2021.

Keeping up with the latest e-commerce design trends is critical to your e-commerce store's success.

Finally, the majority of the top e-commerce web design trends for 2021 are strong and trendy ideas that will gain users' confidence and lead them to make a purchase.

If you need any help to incorporate such types of e-commerce design trends in your website, our team at DIGITALAPSS can help. Call +91 8800-51-6860 (24x7) or schedule a free consultation today.