How To Do Bulk Email Campaigns That Actually Work?

Email blast campaigns enable marketers to reach hundreds or even thousands of people in one go. 

Unfortunately, some associate the term with irrelevant and unwelcome emails. For many, “blasting” emails to your list is an outdated and unethical practice, no different from the spray-and-pray method found in spam folders everywhere. 

That’s why sending the exact same email to an entire list, with zero personalization, has little to no place in email marketing today. 

With the right approach and an effective email blast service, it’s entirely possible to send an email blast campaign that’s relevant, welcome, and engaging. 

Why should you send email blasts?

Emailing every single one of your customers and subscribers individually is impractical for scaling businesses. As soon as you have more than a handful of people on your email list, regular one-to-one communication becomes impossible.

That said, even though your customers understand that email blasts are sent to large lists, they still appreciate a human touch. In fact, surveys show that 75% of customers are more likely to buy from retailers that: recognize them, offer relevant recommendations, and remember their purchase history.

Strategic blast emails that acknowledge the unique customer journey and incorporate the above personalization best practices are a perfect way to reach a large group of customers without sounding robotic.

No matter the scenario, whether it be running a drip email marketing campaign to a targeted list, or sending out a bulk holiday discount and reduced pricing update to your entire email list, email blast marketing campaigns allow you to quickly and easily reach your entire audience. 

What makes a good email blast campaign?

If you want to send a truly effective email blast campaign, you need a better standard than just avoiding spam filters. Rather, you should be sending emails that your recipients can’t wait to open.

They have a purpose

Every single blast email you send should have a clear purpose. Ask yourself: what are you trying to achieve? Maybe you simply want to engage with your list by providing something of value with the aim of eliciting a response. Or, you might have the vital information you need to send to your customers, such as a new product update or alert. Perhaps you want to make a few more sales by promoting your upcoming product launch. 

Whatever your objective, it should be closely tied to your recipient’s unique wants and needs. By acknowledging their specific pain points and/or desires, your email blasting efforts will resonate with more of your audience because they’ll feel like you’re speaking directly to them.  

They fit into your wide-scale email marketing strategy 

Your email blast campaigns should be part of a carefully considered long-term strategy and complement the rest of your marketing efforts. For example, you have to think about how a subscriber-wide email blast would appear to your customers that are in the middle of a targeted drip campaign. Would this large-scale blast make sense in the context of the other messages they’ve received, or would it confuse them? Do your CTAs align, or are you diluting your message? 

Make sure you have these answers before you hit send.

They’re consistent

As part of a well-thought-out campaign, emails should be consistent—both in terms of timing and tone of voice. Random emails without a strategic purpose will only hurt your results. For example, if you decide to send a weekly newsletter, it should go out at the same time every week like clockwork. 

Sticking to a routine helps to build anticipation for the next update which will work to increase readership, engagement, and loyalty.