Many people think the use of text messages is old-fashioned. And for that reason, there are a lot of marketers who ignore or do not even consider using this technology in the first place.
SMS is very much alive and well, though, and it provides you with a unique opportunity to meet your customers in a position they don't expect, generating a great sense of novelty that can contribute to better interaction.
There are also plenty of reasons to include text messages in your overall marketing plan, such as:
1. It’s real-time
Once delivered, the SMS is opened almost systematically. The statistics speak: the SMS channel guarantees open rates above 98%. And of this 98 percent, within three minutes of delivery 90 percent occurs. These statistics show SMS as a tool for real-time marketing. It's no surprise that the preferred customer care methods for customers include support via SMS. There are several ways to manage customer relationships using SMS-to seek feedback, receive support, send reminders, and more.
2. It gets everywhere
It may sound strange but it's more than appropriate. SMS is omnipresent because it reaches the user anywhere and at any time of the day, as it doesn't rely on having an internet connection. Let's find the overall value of transaction mailings for businesses to communicate in a timely manner and improve their customer journey: SAP & Loadhouse's SMS Advantage research highlights how 64% of customers believe SMS enhances their user experience.
3. It can be personalized
This feature has two aspects: one is targeted at brands, which can customize the messages to make them identifiable, thanks to a text alias to replace the phone number; and the other is targeted at users, via segmentation features and dynamic fields, making it possible to customize the SMS based on the habits, preferences and personal information of each user. Not forgetting the option to link up to three text messages to give greater scope for your communications.
4. It’s integrated
The SMS channel can be connected to any CRM, E-commerce, ERP, or content management system thanks to APIs (SOAP and REST), Web service, and FTP batches. This is an important tool for creating an interaction between consumer information and data, linking the different technologies, and building a digital ecosystem.
5. It’s flexible
SMS is a tool with a high degree of flexibility during the transmit stage. You can schedule the delivery to select the day and time when your receivers will receive your communications automatically. To stop overnight deliveries or certain days of the week, set up "do not disturb" time slots.
6. It has a high return on investment
The ROI for SMS Marketing is one of the highest in the field of digital marketing. The open rates are above 98%. SMS Marketing is a cheap and effective communication platform as compared to traditional marketing.
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