Why Your Business Should Use SMS Marketing?

SMS has a far higher open rate than other modes of messaging, and it reaches people on a more personal basis. And businesses are working out how to make the best of it. SMS marketing, in all of its forms, is gaining popularity in a wide variety of businesses, including mine. It can seem intrusive, but in my experience, with the right approach, you can turn "invasive" into "personal."

Here are some reasons why you should include bulk message marketing in your marketing plan.

1. Messages are almost always read.

Everyone uses email marketing, so you're definitely one of them. What's the best open rate you've ever had? Maybe 10% of the time? 20% of what? If you're doing good, why not 30%? According to Mailchimp, the average across all sectors is just over 21%.

The open rate for SMS messages is as high as 98 percent. Email is blown out of the water by this.

However, you must receive the customer's consent to send them text messages legally. You must also have a disclaimer and an opt-out option.

The opt-out, on the other hand, is far from a negative thing for your messaging. It's a much more obvious choice than the one on an email, and it gives consumers a sense of control over the messages they receive.

Text messages are a fantastic addition to other parts of your marketing mix. They’re almost always read, and if you use the right copy they can drive response in a way that other media can only dream of.

2. Messages are (extremely) simple to automate.

You're probably aware that text messages have a high open-rate. However, when you combine that with the ease of automation that application-based messaging provides, you can generate a lot of traffic.

Choosing the right SMS application is based on the size of your business, the industry you work in, and the features that are most important to you. Many of the main competitors will assist you in automating marketing to a broad number of phone numbers. SMS marketing applications allow you to reach much more people than a single person might.

3. Messages are ideal for time-sensitive offers

Text messages are opened two minutes after they are sent on average. As a result, they're an excellent option for any time-sensitive deals.

Through using SMS messages to send out reminders, special giveaways, or updates, you will add a sense of urgency to your marketing. One of the most successful uses of text messaging is to support flash sales and other limited-time deals.

You will see a substantial increase in response if you write good copy in that 160-character space. The short copy with the link at the end is great for quickly catching people's attention and eliciting an immediate response.

When making a time-sensitive deal, it's better if you can reach out to people right away. Any SMS application will allow you to quickly send out an offer and get people in the door.

It's a perfect way to get customers to come to a place if you operate a company that caters to a local clientele. It can also get customers to log in and spend money on your website for larger businesses that rely on e-commerce.

Final thoughts: With great power comes great responsibility.

Message frequency is important; you don’t want to annoy your customers.

It's better understood as a small part of a broader marketing campaign rather than a stand-alone strategy. Use it for one-of-a-kind promotions, instant updates, and anything you want people to respond to right away.

You can also use it in combination with your Facebook advertising to construct a quick marketing funnel. It's a suggestion that you start using SMS as part of your marketing mix right now to see why so many advertisers are doing so.