The Benefits Of Email Marketing For Small Businesses

The advantages of email marketing for small businesses are not always apparent. Thousands of companies and associations use email marketing to advertise their goods and raise sales. We want to help you get started with email if you're on the fence about it or feel confused by it. Here are five reasons why small companies should use email marketing.

1. Reaching The Right Audience

One of the most significant advantages of email marketing for small businesses is the ability to reach your target audience no matter where they are. People are more conditioned than ever to ignore billboards, recycle printed promotional materials, and skip commercials. Email is a different story.

According to studies, people spend 30% of their time at work and 50% of their time working from home checking email. That is a significant amount of time spent in the inbox! Email marketing software can assist you in ensuring that your email reaches and is opened by the intended recipients.

This is not to say you should send emails every day, but you should send emails that are innovative, creative, and effective. Why is this so? Because your network is interested in hearing from you.

According to MarketingSherpa, 91% of US adults like receiving promotional emails from companies where they do business. So not only do people frequently check their email, but they want to receive email.

Email marketing software is a way small businesses can easily reach an audience already willing to read their message.

2. Tracking Metrics Over Time

It's great to know what works. You can build on your previous success. Recognizing where you can improve is equally important. While it is easier (and more enjoyable) to focus on the positive, recognizing where you can make improvements will help you improve your products and services. It is simple to collect such data with email marketing software by tracking conversion and click-through rates.

When you see an email with a great click-through rate, use that as a base for future sends. For example, if you notice an email with an image performs really well, use a compelling image in the next email.

While we would prefer to hear good news all of the time, it is important to understand that not every email will be a huge success. And that's fine. And completely normal! As a result of this reality, devote the same amount of time to reviewing emails that did not perform as well as you had hoped. Make sure your calls to action are clear, your links are all working properly, and your content is interesting.

3. Consistent Outreach & Increased Awareness

Staying top of mind isn’t always in lists of benefits of email marketing for small businesses, but it’s a big one. Email marketing is an easy way to stay in touch with your network.

People will think of your company more easily when they need your services as a result of your consistent outreach. The operative word here is "consistent," not "irregular." If you only email your network once or twice a year to promote your business, you will most likely see very low engagement. There isn't much in it for them; it's all about you.

Concentrate on consistent communication with content that is interesting and relevant to your audience. Do you work as a real estate agent? You can talk about DIY home projects, how to landscape on a budget and even financial advice on down payments. Make your contact information readily available so that anyone who feels compelled to contact you can do so quickly.

By providing applicable and relevant information, you’re positioned as an expert and show your audience you care about them beyond making a sale.

4. A Cost-Effective Method

One of the most appealing benefits of email marketing for small businesses is affordability. The return on investment in email marketing has been shown to increase year-over-year. A 2016 study by Campaign Monitor found that every $1 invested in email marketing equaled a $44 ROI. And that’s an increase of almost $10 from the year prior!

So for small businesses on a limited budget, getting the most bang for your buck means using email marketing.

Printing and mailing flyers, attending conferences, and hiring help are all costly methods of marketing your company. They are certainly valuable, but they are not something that most small businesses can do on a regular basis. Email, on the other hand, can (and should) be used on a regular basis.

Your emails can reach hundreds or thousands of people at a minimal cost to you. A joint study from Shop.org and Forrester Research found that 85% of US retailers consider email marketing one of the most effective customer acquisition tactics.

Low cost + high ROI = a small business win.

5. Effective Calls to Action

Have you ever seen a commercial and couldn't remember what they were advertising, let alone the company selling it, by the end? While the ad may have made you laugh or was memorable in its own right, if you move on without visiting a website or taking action, the ad did not work.

With an effective call to action, you can help generate sales quicker. As a result of being asked to “call now” or “email today,” recipients don’t have to guess what to do next. This helps keep their attention focused and directed on your business.

The benefits of email marketing for small businesses may not always be obvious, yet there are many. An email marketing strategy can help you find new customers, retain them and stay in touch with them, all while maintaining a reasonable budget.

While there are numerous email marketing services available to help you start sending your own messages, DIGITALAPSS is the only one that does all of the work for you.